Joining the likes of Kate Moss and Sarah Jessica Parker, DJ/MTV personality Alexa Chung has just added the role of designer to her resume, with a capsule collection for J.Crew's Madewell set to hit stores this fall.
“I’m very excited for my first collaboration and thrilled that it’s with Madewell,” says British-bred Chung. “This partnership came together organically and is a great fit as the brand is so classic and really encompasses my style. I’ve thoroughly enjoyed working with the team and I can’t wait for my friends to wear it!”
In other news, the brand will also be launching an ecommerce site this spring, which— for those of us who've had to wade through the sea of tourists at their Soho store— is much appreciated.
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Posted by: Randy Bailey | February 14, 2010 at 04:45 PM