Not Your Grandfather's London Fog (Or Is It?)

Is it just me, or is London Fog trying to reposition themselves as the affordable Burberry?

I grew up associating their trench coats to my grandfather (and discount department stores...), but I'm pretty sure he'd blush & run at the sight of their latest ad campaign.

Do these new, provocative ads change the way you view the brand?

Comments

[Dena]

the ads look classy and expensive. If it is affordable its setting adamn good brand image for itself. The fact that they're using Gisele was a good decision. Sexy, stylish and sophisticated. love it!

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