Tuesday, May 5th marks a special day for CHANEL, and for all of us who adore the iconic brand.
The excitement begins at the stroke of midnight tonight, with the premiere of the latest CHANEL N˚5 masterpiece, "Train de Nuit." The third collaboration between acclaimed director Jean-Pierre Jeunet and actress Audrey Tautou, this short promises to be far more than a fragrance commercial. I can't give away too much quite yet, but the storyboard above should give you an idea of how Audrey's journey begins...
And in honor of this latest campaign, May 5, 2009 has been designated by the city of New York as CHANEL N˚5 Day. CHANEL and Saks Fifth Avenue have also partnered for this significant occasion, during which a portion of Fifth Avenue will be renamed Avenue N˚5 for the week. (Fun, no?)
Of course, the festivities will be celebrating more than just beauty in the form of fragrance and film. In thanks to the City of New York, CHANEL and Saks have also partnered to create a new arts program at P.S. 5, the Ellen Lurie Elementary School. The donation will provide funding for the arts program, specifically four separate after-school arts classes—graphic arts, photography, chess and drama—as well supplies and field trips to a local museum or cultural institution for each class.
Click here for a behind-the-scenes glimpse of "Train de Nuit," and here (on/after May 5th) to view the full feature. For additional information on the upcoming Saks event, click here.
Wow- would be a great day to be in NYC!
Posted by: Susan K | March 03, 2010 at 10:11 PM