Comme des Garçons debuted their H&M collection at the new Harajuku store this morning, to the delight of thousands of eager shoppers. Some of which have been waiting since Wednesday (!), through rain and wind, to be the first to see Rei Kawakubo's latest creations...
The question is: Was it worth it?
From the crowds interviewed thus far, it was the shopping event of the season. And if their track record is any indication, the Harajuku 'stamp of approval' should translate into great success for H&M's latest collaboration.
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