I don't know about you, but
I haven't been able to turn on the TV or flip through a magazine recently without seeing an ad promoting mineral-based makeup. Both mass market and niche cosmetic companies have been following this trend quite closely, which makes me wonder- what's enticing everyone to go mineral? Are brands just trying to cash in on the 'green' movement by adding (more) natural products to their collections, or is it that minerals are actually beneficial enough to become a key ingredient in the coming years? Maybe it's a bit of both.
Until this week, I didn't know much about mineral makeup (apart from its existence), so I did a bit of research and found that it does indeed have many benefits, some of which are:
- A lighter, more weightless feel
- Non-irritating
- Does not clog pores
- Naturally reflects sunlight to help mask imperfections/wrinkles
- Provides a youthful glow
- Requires little to no preservatives
- Nourishes and protects the skin
Though it all sounds wonderful, I've been devoted to Chanel's Poudre Universelle for as long as I can remember, so the idea of trading it in for a mineral powder is a bit daunting. I don't think I'm ready to make that switch quite yet, but I did play with an assortment of mineral-based products this week and the majority had a really nice texture and pigment to them.
A few of my favorites:
I think mineral-based cosmetics are much like organic foods or natural
skincare, you can become totally taken by it all or just supplement a
few things and find your own balance. From what I've tried, I think
mineral makeup is definitely worth the fuss and hope it becomes more
than just a trend in the coming years.
Pictured above (from left): Pur Minerals Mineral Lip Tint SPF 15 (Tropical Bronze pictured) $16.50, Tarte Mineral Powder Bronzer
$28, Youngblood Mineral Eyeliner
Pencil $10, La Bella Donna Mineral Mascara $22.50, Bare Escentuals Buxom Lips $18, Jane Iredale PurePressed Blush (Sheer Honey pictured) $26, and Laura Mercier
Mineral Powder SPF 15 $35.