If you've been reading WWD lately, you've probably noticed a few Avon announcements that haven't been about new CEOs or stock prices. It's no secret that Avon has been working on its image to appeal to a broader market, from naming Salma Hayek a spokesperson to modernizing their packaging and ads.
What's truly surprising are the recent collaborations with successful entrenpenuers like Cynthia Rowley and Jillian Dempsey (of Delux Beauty) to create color palettes that even the most discriminating beauty addict will consider adding to her collection. Forget the elderly image of Avon, this brand is being revived and the results look promising.
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