Attention lip gloss addicts:
CHANEL has declared 2010 as the year of lipstick's great return.
“Women seem to have forgotten how to apply lipstick,” laments Peter Philips, CHANEL’s Global Creative Director for Makeup. “We have a whole generation of lip gloss girls. Now, there’s absolutely nothing wrong with lip gloss— but there is something so feminine about the act of applying lipstick. I want to make lipstick as easy to apply as lip gloss, and for a long-lasting formula to feel comfortable on the lips.”
So how does the iconic French brand plan to seduce consumers back into the habit of wearing opaque lip color? With a new long-lasting lipstick collection, naturally.
The range, out later this year, will be called Rouge Coco Hydrating Creme Lip Colour, and is said to include 30 shades— each named after a part of Gabrielle "Coco" Chanel's life.