You know when a luxury brand titles something 'limited edition', we're all going to rush to stock-up & show-off...
Possibly the iPhone 3G of the beauty realm, Lancome's latest creation is a vibrating mascara called Ôscillation- and it's sure to become a sold-out, cult favorite in no time. That's my prediction anyway.
Lancome's innovative new wand works to get their clump-free formulation to the very base of your lashes, and ensures a flawless, 360° coating with each use.
Oscillation has a SRP of $34 and will be available on July 31st (only, until its formal launch in the fall) while supplies last at select locations including: Lancome-USA.com, Sephora.com, Bergdorf Goodman and Nordstrom in South Coast Plaza.
Update: I've had a chance to try Ôscillation and it's absolutely brilliant. It takes a moment to adjust to the movement of the wand, but the effects are well worth the investment. Ôscillation manages to make my short little lashes look long and full (like a fab set of falsies), and for that I'll pay any price. Highly Recommended.