Colette, the French institution responsible for countless trends/worldwide obsessions, is coming to NYC courtesy of Gap Inc.
Gap has asked Colette to create a month-long installation in their concept store (located on 5th ave at 54th street), which will run from September 5th to October 6th. Titled Gap x Collette, this store will be an expansion of Colette's famed Parisian boutique.
"Colette's clever, unexpected editing and always exciting in-store presentations make a visit to the store an essential part of every trip to Paris," said Marka Hansen, president of Gap North America. "Our goal at Colette x Gap is to celebrate the best in fashion and culture, while surprising and engaging our customers, so the fit is perfect."
Sarah Lerfel, Colette's buyer and creative director, added, "It's a wonderful experience to collaborate with Gap for a temporary shop in uptown New York City, a cult environment for retail. We'll do our best to delight visitors. It's a challenge for us, happening simultaneously as we re-invent our unique Paris address."
Colette x Gap products will also be sold at Colette's newly refurbished Paris store, as part of its re-opening on August 25th.