Jessica Alba has just signed an endorsement contract with Revlon, joining the likes of Eva Mendes and Halle Berry, in the fight to keep the struggling brand youthful & relevant.
As her first endorsement for Revlon, Alba will be featured in a global advertising campaign for the new 3D Extreme Mascara which is set to launch in July.
"We are thrilled to have Jessica as part of the Revlon family," says Elizabeth Crystal, Senior Vice President of Color Cosmetics. "She is both a dynamic and beautiful woman who represents the modern, glamorous spirit of the brand."
"I'm honored to be joining the Revlon family," says Jessica. "Revlon celebrates diverse, dynamic women of every walk of life and I'm proud to be associated with a company that is so involved with women's causes and issues."